Zarraffa’s Serving Up Bi-Coastal Expansion

Zarraffa’s Coffee has kicked off its 2019 expansion with twin, bi-coastal openings this month.

Zarraffa’s will open the first purpose-built location in the Perth suburb of Clarkson, while on the other side of the country, will make its initial foray into greater Sydney with an opening in the suburb of Bankstown.

CEO Marnie Sheldon, said that while the two locations were diverse in demographic profiles and located 4,000 kilometres apart, Australia’s appetite for quality coffee could not be denied.

“We’ve long set our sights on migrating from the company’s Queensland roots, established over two decades ago, into the coffee-loving market of New South Wales and further into the West.”

The 2012 purchase of an existing coffee chain in Western Australia delivered an instant footprint across suburban Perth and Kalgoorlie with the latest opening bringing the number of drive thrus to six.

“We have enjoyed a loyal following in the West with locals embracing our particular brand of coffee, designed to be customised to any individual taste.”

“The Clarkson store signifies the first of our traditional drive thru sites that customers in the East would be more familiar with and will be run by experienced franchisees.”

Paul and Jennifer Meyler relocated from Queensland in 2014 after operating a Zarraffa’s store in Brisbane for eight years and are practiced at hitting the ground running.

“We literally packed up our lives in Queensland five years ago, drove across the Nullarbor Plain and opened the doors to the Ellenbrook and Calamvale stores within a month,” said Mr Meyler.

“Clarkson represents an opportunity to introduce coffee drinkers to a full Zarraffa’s store experience; with a comfortable instore environment and a full-service drive thru.”

The Bankstown, NSW store opening represents the fourth under the NSW Area Developer (AD) arrangement, steered by experienced franchisees and ADs – Ben Old and Dion Scholz.

“Ben and Dion have been spearheading the drive for new locations and expansion in New South Wales and had a successful foray with the Belmont North (Newcastle) store in 2017.”

“Finding the right site and franchisee is critical, with the company opting to operate the Bankstown store as a corporate location until things are calibrated and up and running for franchisee ownership.”

Celebrating 22 years in business in 2019, the privately-owned company is still headed by Founder and Managing Director Kenton Campbell and has not wavered in its plan to build a reputation as the premier specialty coffee QSR in Australia.

“Just like the perfect cup of coffee, the growth of a robust franchise system that is the livelihood of what is growing close to 100 small businesses, takes time and careful consideration.”

“We are not interested in growth for growth’s sake. Zarraffa’s has built its reputation on creating small business opportunities, through specialised training, operational consistency and great products and service – year on year.”

More store openings are proposed this year for the company, which started back in 1996 as a roasting house in the backstreets of Southport on the Gold Coast with a $9,000 personal loan. Mrs Sheldon believes that factors such as the track record of re-investment by Zarraffa’s franchisees across multi-store sites, the progression of managers to owners, the reception by new markets and territories and the unwavering loyalty of existing customers affirm things are heading on the right track.

“We are consistently looking at ways to improve in all facets of the business, but 2019 is shaping up to be a year of capitalising on lessons learned, careful planning and new opportunities.”

Click here for store locations.


First-time Sydney Expansion for Zarraffa’s Coffee

Zarraffa’s Coffee is opening its fourth store in the NSW market this week, providing Bankstown locals in Sydney with the renowned, home-grown specialty coffee offering that Zarraffa’s has perfected over the past two decades.

With almost 90 stores across Western Australia, NSW and Queensland, where the company started out operations on the Gold Coast in 1996, Zarraffa’s Coffee has made the move to further expand into greater Sydney with an opening in the suburb of Bankstown.

CEO Marnie Sheldon said that Zarraffa’s has had its eye on more store locations in the NSW market for some time now, with Bankstown providing the right combination of access and local community to support a thriving store.

“We have received so much support in our key territories of Queensland and Western Australia and we knew that the Bankstown environment would be a great fit for the convenience of a local drive thru,” said Ms Sheldon.

“Our stores are traditionally positioned in areas that are easily-accessible by the public to purchase specialty coffee whether you are on-the-go or want to take time out to relax.”

The Bankstown store is the fourth to open under the NSW Area Developer arrangement, which is directed by experienced franchisees and developers – Ben Old and Dion Scholz.

“After their successful foray with the Belmont North (Newcastle) store opening in 2017, Ben and Dion have been leading the drive for additional expansion in the New South Wales market in order to further establish the company’s market popularity in Australia.”

Bankstown is the fourth store to open under the company’s News South Wales expansion plans, with the other three stores located in various suburbs across the state, including Banora Point, Belmont North, Coffs Harbour North and South Tweed.

“The company has decided to operate the Bankstown store as a corporate location until the perfect franchisee is ready to take on the store ownership.”

Zarraffa’s Coffee Bankstown officially opens its doors to the public on Monday 8th April and will employ up to thirty locals who will be trained in store.

“We have built our reputation on a great mix of excellent coffee, roasted fresh daily, and superior service. Customers will love that they can have their favourite beverage just as they like it – that’s our promise.”

Zarraffa’s Coffee Bankstown is located on 9-67 Chapel Road, Bankstown, NSW 2200.

Opening hours: 5am-10pm, seven days a week.

Click here for store details.


Zarraffa’s Coffee Kickstarts Expansion in the West

Since taking over five sites of an existing coffee chain in 2012, Zarraffa’s Coffee has been searching for the perfect location to build their more traditional store offering, unveiling operations this week in Clarkson.

The multi-store owners of the Ellenbrook and Canning Vale locations, Paul and Jennifer Meyler, have expanded operations with a third drive thru at Clarkson.

“Since relocating to Perth in 2014, we have had the privilege of getting to know the area and have a great understanding of the coffee-loving market here in Perth,” said experienced franchisee Paul Meyler.

“The Clarkson store is in the ideal suburban location and presents customers with both a comfortable instore environment and a full-service drive thru, for those on-the-go.”

The addition of the Clarkson store brings the total number of drive thrus in Western Australia to six, with the other five stores located in various suburbs across Perth, including Ellenbrook, Canning Vale, Currambine, Peppermint Grove and further afield in Kalgoorlie.

“The Clarkson store typifies what Zarraffa’s customers experience on the East Coast where the brand has been built steadily since 1996,” said Managing Director Kenton Campbell.

“With a large sit-down café-style environment, combined with a bustling drive thru operation, Zarraffa’s has built its reputation over two decades – serving up coffee to our customers exactly how and where they like it.”

Mr Campbell said the WA expansion plans had taken time to perfect and align with experienced franchisees.

“With Paul and Jennifer already running two successful drive thrus locally, not to mention their willingness to accept any challenge they face, it was clear they were the perfect pair to helm the Clarkson store opportunity.”

“Convenience, product and service, and now the right local business partners, are what is going to drive the success of this new store, and any future ventures in times to come.”

Zarraffa’s Coffee Clarkson is located on the corner of Ocean Keys Blvd and Marmion Ave, Clarkson, WA.

Opening hours: 5am-10pm, seven days a week.

Click here for store information.


Zarraffa’s Iced Coffee Popsicles

Enjoy these simple, refreshing iced coffee popsicles year-round! Serves: This recipe makes approximately 6 popsicles. Made with our very own Zarraffa’s Brazilian coffee beans, these creamy caffeinated treats can be enjoyed for breakfast, dessert, or as a snack throughout the day.  This recipe can be altered to taste, and made using your choice of milk, whether it be full cream, skim, almond, lactose-free or soy.  We also recommend adding a Zarraffa’s syrup or chocolate sauce for some extra sweetness!   YOU WILL NEED:
  • 2 tablespoons of Zarraffa’s Brazilian coffee beans (or other Zarraffa’s blend of your choice), finely ground
  • 1 cup of boiling water
  • 1 cup of milk of your choice
  • 3 tablespoons of Zarraffa’s syrup (e.g. Vanilla, Caramel), Raw Sugar or Sweetener. Adjust the amount to taste.
  • A popsicle mould. We have used a 6 popsicle mould – but you can adjust the ingredients for different quantities.
  METHOD:
  • Make 1 cup of fresh coffee using your preferred brewing method. We used espresso, but filter or plunge will work too.
  • Allow the hot coffee to cool completely before preparing the rest of the mix.
  • Pour cold coffee into a bowl and slowly add milk and flavours to taste. Stir and let cool. Whisk the ingredients together until well combined.
  • Ensure the popsicle mixture is completely cold before placing into the freezer, as this will help to avoid any ice crystals from forming.
  • Divide your popsicle mix between the six moulds and insert the sticks or lids, ready for freezing.
  • Place mould in the freezer and leave for 12 hours. Once frozen completely, remove from the freezer and separate the popsicles from their moulds to serve. Running the mould under warm water can help to release them.
  • Enjoy!
  Tip: Adding gelatin to your popsicle mix can help to keep it frozen for longer, and will help to set the mix quickly. For extra creaminess, try replacing milk with cream. Don’t forget to ask your Zarraffa’s Coffee barista to grind the coffee beans to suit your brewing method when purchasing. Click here for your nearest store.

Reusable Merchandise for Coffee Lovers On the Go

Zarraffa’s Coffee is committed to doing our part when it comes to conservation, which is why we’re especially proud of our popular new range of reusable merchandise.

With insulated walls and a stainless steel straw, our new cold tumblers are the perfect accessory to enjoy your Zarraffa’s cold drinks. Available in matte black and stainless steel silver, the tumblers help to keep beverages cold for up to 4-5 hours! Purchase yours in store for $24.95 and receive a complimentary drink, then continue to enjoy a complimentary upsize and extra shot with each use!

Our new reusable stainless steel straws are compatible with our standard cold cups, and the new reusable cold tumblers.  They feature a rounded mouthpiece for safer, comfortable sipping and are the ideal reusable replacement for plastic straws. Our stainless steel straws are another step towards our focus on sustainable products, and to assist in the protection of our beautiful oceans and precious marine life, by reducing the potential harm caused by single-use plastic straws. Each pack comes with two straws and a cleaning brush. Purchase yours in store for $9.95 each.

Perfect for Zarraffites who want their coffee on the run, our new Minipressos are the solution for espresso anywhere, anytime. Compact, light-weight and easy to use, the Minipressos are compatible with our Zarraffa’s Coffee Okapi capsule range. These hand-powered portable espresso makers don’t need electricity or batteries – simply add hot water and your favourite Okapi capsule flavour. Pack away on your next trip to enjoy your Zarraffa’s fix wherever you are in the world! Available in store for $70.00 each.

Zarraffa’s new merchandise products are reusable, feature quality materials, are environmentally friendly, easy to use, travel friendly and make great gifts for any time of the year!

Click here to find your nearest store.