Sourced from all over the world, the Arabica coffee beans used in production at Zarraffa’s Coffee are grown in Guatemala, Kenya, Brazil, Costa Rica and Columbia. These are then shipped to Zarraffa’s Coffee Roastery on the Gold Coast, allowing Zarraffa’s Coffee to deliver contemporary flavours and exotic aromas, becoming comparatively superior to market competitors. Once the beans are acquired in their raw (green) state, they are air roasted locally at the Zarraffa’s Coffee Roastery and packaged on site, ready for wholesale distribution or for sale at any of our retail outlets.
Like all aspects of Zarraffa’s Coffee product delivery, our beans are packaged such that they are protected from any adverse properties that may exist in the surrounding environment. Properly roasted coffee beans are particularly sensitive to light, air and moisture so it is imperative to store the beans in a cool, dry, dark place. Zarraffa’s Coffee bean packaging techniques are designed to block light from one side of the bag assisting in the protection of the coffee beans. The bags also exhibit a one-way valve to emit any unsolicited air. Once packaged, Zarraffa’s Coffee beans are stored in freezers at all Zarraffa’s Coffee retail outlets to keep the beans from moisture and temperature damage. It is recommended that both whole roasted beans and ground beans be stored in freezer space once purchased. Zarraffa’s Coffee provides information on brewing and storing coffee here.
Our coffee production and packaging techniques are often criticised for being uneconomical; however, our consistency and quality are frequently commended. To produce an individually perfect cup of coffee for every customer is our goal, and making that cup of coffee from perfectly roasted coffee beans brings us that one step closer.
Fairtrade and Zarraffa’s Coffee
Zarraffa’s Coffee has emphasised a need to continually research means for ensuring the continual growth and longevity of our coffee industry. Fairtrade coffee has come to our attention as being an area of interest to many of our customers. Accordingly we’ve researched the prospect of employing Fairtrade coffee into our business and have discovered that many of our raw coffee varieties that are roasted at Zarraffa’s Coffee are not part of the Fairtrade network. In addition, whilst Fairtrade appears to be an obvious public good, research is inconclusive about the substance of this label.
Fairtrade favours one group of farmers as determined by buyers. Unfortunately this leaves a disadvantaged group of farmers. It is also reported that just 10% of the premium consumers pay for Fairtrade actually goes to the producer. Retailers pocket the rest (Sidwell, 2008).
Zarraffa’s Coffee is a passionate supporter of genuine free trade. And until we can be guaranteed of ultimate free trade with our raw coffee importer, we will not be employing Fairtrade coffee.
Zarraffa’s Coffee is proud to have launched the award winning, Rainforest Alliance Mexican bean in April 2011. Zarraffa’s Coffee believes Rainforest Alliance covers every gamete of the requirements of a socially aware coffee.
It’s our belief that Rainforest Alliance:
- supports other produce and agricultural based industries, including tea, cocoa and bananas;
- ensures that dangerous and potentially harming chemicals are not used on produce;
- that smart farming techniques are taught and employed;
- benefits the environment with less water pollution and soil erosion, reduction in threats to the environment, less waste and water use;
- has social benefits for workers, farmers and their families, including improved conditions for farm workers;
- benefits farmers with improved working conditions, profitability and competitiveness and
- ensures of a collaboration between farmers and conservationists.
The above has been developed from SAN standards (Sustainable Agriculture, 2010).
We encourage our customers to read the below articles and form opinions based on these.
Unfair Trade by M Sidwell.
New evidence of old concerns: Fair trade myths exposed… Again by S Davidson and T Wilson.
Chocolate – The Bitter Truth. Reporter BBC. Broadcast 3 May 2010.
Rainforest Alliance Organisation
Sidwell, M. (2008). UNFAIR TRADE. Retrieved April 30, 2010, from Adam Smith
Sustainable Agriculture. (2010). Retrieved from Rainforest Alliance: http://www.rainforest-alliance.org/agriculture.cfm?id=main