From the ground up: how Zarraffa’s Coffee evolved into a thriving franchise network
In 1996, our Founders Kenton and Rachel Campbell embarked on a coffee journey, foreseeing the rise of specialty coffee. Fast forward to today, Zarraffa’s Coffee has evolved into a thriving franchise network with 75 stores.
Kenton recently met with Commonwealth Bank to share how he transformed a small roastery on the Gold Coast into a franchise powerhouse by fostering community and optimising supply chain.
"With franchising, you divide and conquer with partners who work for themselves to improve their lives. That motivates us to better ourselves and the brand,” stated Kenton, emphasizing the importance of taking a collaborative and consultative approach.
Our expanding franchisee community and brand strength have laid the groundwork for sustained growth, with Kenton adding, “we’ve been building the brand for 30 years, but the good part is it feels like we’re just getting started.”
Read the full interview with Commonwealth Bank here.
Interested in Franchise opportunities with Zarraffa’s Coffee?
Visit our website to find out more about Zarraffa’s Franchising or enquire now.