Now Open! Rockhampton South, Your New Local!

ZARRAFFA’S DOUBLES DOWN IN ROCKY WITH NEW DRIVE THRU SITE

Building on the success of the Gracemere store which opened in April, Zarraffa’s Coffee is expanding its footprint in the region just three months on, brewing up the specialty coffee retailer’s third location in Rockhampton.

Conveniently located on the thoroughfare of George Street, the new site will offer all the benefits of Zarraffa’s innovative drive thru model as a full-service store, aiming to cater to the growing demand for premium quality coffee and customer service in Central Queensland.

At the helm are passionate franchisees, Madyson McCall and partner Lachlan Beirne, who also own and operate the Gracemere store.

Both backed by longstanding seasoned franchisees and mentors, Terry and Jeanette Bambury and Ben Old – who collectively own and operate seven stores across the group.

After managing the Caloundra and Currimundi locations on the Sunshine Coast for four years, Madyson relocated her young family up north to pursue the dream of owning their own store as part of Zarraffa’s Manager Program – a structured pathway designed to support existing managers in the group with the opportunity to own their own store.

“When we first opened Gracemere, it was about building a new life and getting to know the community and our new customers,” said Madyson.

“Now, just three months on, we feel like Rocky locals as we expand the brand’s footprint in the area with the opening of Rockhampton South. The next step in growing that connection to the community – we’re here to stay.”

The standalone drive thru is situated in a central location, surrounded by high-traffic retail precincts and existing quick service restaurants, offering greater visibility and accessibility for commuters and locals alike.

Rockhampton South boasts a larger format site combining the speed and convenience of the brand’s innovative drive thru model, with the comfort of an internal café setting for those who prefer to dine in.

“This latest iteration of the model represents the next evolution of our drive thru network – adapting our footprint to suit the needs of each unique community. We’re not a one size fits all approach, and this allows us to be nimbler with site selection,” said Zarraffa’s Coffee CEO Marnie Sheldon.

“This store has prime positioning and further demonstrates the brand’s strategy to expand beyond traditional formats and into high visibility and high convenience corridors across the state and into new markets.”

“Madyson and Lachlan continue to prove themselves as standout franchisees who are giving it their all, and the rapid growth from Gracemere to Rockhampton South is a testament to their dedication, leadership and community focus – we look forward to watching their impact on the local coffee scene

The new store will feature Zarraffa’s renowned range of signature coffee blends, along with a selection of delicious food options, including the brand’s new freshly baked in store range, breakfast items, and savoury snacks to complement the coffee experience.

Familiar faces from the Gracemere store will transition into leadership positions at Rockhampton South, with the addition of up to 30 new jobs contributing to the local economy and providing more opportunities for locals.

“It’s been an incredible journey so far, I’ve gained a deep appreciation for the team members who show up every day and help build something meaningful in our store for our community. That’s what this brand is all about,” added Madyson.

As part of the commitment to support local, Madyson plans to engage local trades to assist in maintaining the standards of their stores and will continue to invest in local area marketing initiatives, including sponsoring regional sports teams and community clubs.

Leading the way in retail coffee innovation, Zarraffa’s strategic growth strategy is currently in play, with the Aussie-owned specialty coffee company’s sights set on expanding to over 200 sites nationally in the lead up to the 2032 Brisbane Olympics.

Zarraffa’s Coffee Rockhampton South is located at Tenancy 2, 65 George Street, Rockhampton City, QLD 4700.

Opening hours: 4:30am - 8:00pm, 7 days a week.

For more information about Zarraffa’s Coffee visit www.zarraffas.com