Zarraffa's Coffee Finds Big Break in the Home of Country Music
Off the back of what has been a tumultuous year in retail, Zarraffa’s has opened a brand-new location in Tamworth to cater to coffee lovers.
The new Tamworth South store located at 413-417 Goonoo Goonoo Road will be operated by new Franchisees Cam Lane and Sally Cook.
The pair have relocated from their Queensland base to become part of a brand-new community and live their dream of running their own franchise store in Tamworth.
“Zarraffa’s has never been about growth for growth’s sake, rather taking our time to match franchisees with the right locations for the optimal outcome,” said Managing Director and Founder of Zarraffa’s Coffee, Kenton Campbell.
“Welcoming Cam and Sally to the Zarraffa’s franchisee family has been a thrill, what with Cam having worked in other operational facets of the Zarraffa’s business for a number of years, and now he and his partner will be Zarraffa’s ambassadors for a whole new set of customers.”
“New South Wales is exciting new territory for the brand, and we are excited to be opening regionally, in the west of state, bringing our successful brand of convenient specialty coffee to more people.”
Mr Campbell has been impressed with our nation’s love affair with the humble coffee bean, citing the company’s introduction of the Zarraffa’s drive thru store model in 2009 as a key ingredient in the steady growth of the brand this year.
“It has been a combination of a number of factors including long term planning, an incredibly engaged and loyal customer base, the right blend of product and service, and the opportunity to be able to continue to serve coffee throughout the year, that has kept the company trending in the right direction.”
“In addition to the Tamworth store, we will also open Bethania (south Brisbane) within the month and both will be serving up our renowned brand of coffee to ensure Aussies can access their ‘little cup of daily gold’.”
Mr Campbell has also been overwhelmed at the outpouring on social media during COVID with customers describing the difference their daily ‘cup of normal’ has meant to them in what has been uncertain times for so many Australians.
“Our entire company from the junior barista, through to our franchise partners and our management and roastery teams were grateful to be able to continue to trade throughout the height of the pandemic, and never did it hit home more than when we could see the difference it made to our customers’ days.
“Only time will tell what economic conditions the next 12 months will deliver, but we will continue to provide a daily dose of normality for our customers, keep growing in more locations, and keep employing as many local people as we can. It’s about doing our part, one cup at a time.”
Zarraffa’s Coffee Tamworth is located at 413-417 Goonoo Goonoo Road, Hillvue, NSW 2340.
Opening hours: 5am – 8pm, seven days a week.
Click here for store information.