Zarraffa’s First: New Drive Thru Only Store

Proving that Aussies can’t get enough of specialty coffee, Zarraffa’s will launch a brand-new drive thru only store model in Beaudesert in early March, set to ignite expansion plans for the specialty coffee company.

The $180 million brand will drive its future growth off the back of the nimbler drive thru only footprint that will allow future franchisees the option of a lower entry cost in owning a Zarraffa’s store.

Managing Director and Founder, Kenton Campbell, believes that the addition of a drive thru only store model will increase customer experience for those that are time poor and demand convenience, while delivering significant expansion opportunities for the 25-year-old company.

“We launched our first drive thru store back in 2009 and we haven’t looked back since,” said Mr Campbell. “This next iteration of our operation is designed to be built in a shorter amount of time, on a smaller footprint and combines top operating principles with a lower cost of entry, what’s not to love?”.

Mr Campbell said that while the idea of a drive thru only concept had been on the cards for some years it wasn’t until the pandemic hit that the idea gained significant ground.

“With so many distancing measures in place, our shopfronts and cafes were rendered unusable for a period of time, and we still saw incredible business growth and realised that a smaller footprint, with the right layout and equipment, could really do the job.”

While each drive thru only store will be customisable to some extent, the Beaudesert store is approximately 90sqm, with 65sqm internal space.

With only a small outdoor seating capacity, Beaudesert locals will be able to enjoy the full Zarraffa’s Coffee menu range, while being served by 15 new local staff members.

“We are seeing incredible interest from prospective franchisees, however the price point for a full drive thru store is getting close to $1 million to open. Our stores are significant operations and require a larger investment, but the drive thru only model is modifiable and starts from around $650,000.00.”

Locating suitable store sites is still what is dictating the pace of growth for the Aussie-owned brand.

“We are amped for growth and armed with a streamlined business model, plus a very long line of existing and potential franchisees ready to open more stores,” said Mr Campbell. “While our core markets are fairly well saturated – especially southeast Queensland - there is still huge growth potential into regional Queensland, New South Wales and Western Australia.”

The new Beaudesert DTO store is located at 1 Oakland Way and is owned by experienced store Franchisees and best mates, Jordan Wyborn and Ashley Byers, who can’t wait to bring Zarraffa’s signature taste and quality coffee to Beaudesert, and to launch the new DTO concept.

“It is such an honour and a privilege to be able to own and run the first drive thru only store in Queensland. It is so special we get to bring the newest concept from Zarraffa’s Coffee to life” says Ashley.
Jordan and Ashley, who also run four other stores located in Toowoomba North, Redbank Plains, Greenslopes and Pacific Pines, pride themselves on their involvement within their local community.

“We understand the importance of supporting and giving back to our locals and how vital it is to get in and get to know the community” Ashley says, which is why both Franchisees feel it is important to hire a local team and provide their customers with an experience they will never forget.

“Since the announcement of the new store entering the Beaudesert community, we have received such amazing and positive feedback and everybody is excited for Zarraffa’s Coffee to set foot in Beaudesert. We can’t wait to get out, meet the locals and hear their stories, all over a great cup of coffee.” says Ashley.

“We started this journey as two boys with a dream in Toowoomba and every day we wake up never forgetting that we not only get to achieve our dreams, but get to make our team’s dreams come true. This is what Zarraffa’s is all about.”

Visit the new Zarraffa’s Coffee, located at 1 Oakland Way, Beaudesert QLD 4285, to pick up your favourite specialty coffee and try the new Drive Thru Only concept for yourself.

Opening hours: 4.30am – 8pm, seven days a week.

Click here for store information.